Monday, January 7, 2008

Web Design Conference, Boston, MA

Use this entry to reflect on the Web Design Conference in Boston on December 10-12, 2007 attended by Michael and Jennifer.

2 comments:

jcrawfo@schools.nyc.gov said...

I was glad to attend a conference that would help iSite with the task set before them. Attending the workshops designed around website content and usability, I was encouraged to learn much of the ‘front-end’ info that could really help to make OIT’s site a valuable resource.

One of the workshops I attended was entitled “Why Good Content Must Suck.” The idea is that good content ‘sucks’ or draws the user into the site, but the title is a good example of what the speaker meant. The content on the site, especially the homepage and nav bars, must be clear, engaging and what the user is looking for. If a user has to search for the content they need or look on a site map, then the site is not designed optimally. One way to find out if the homepage is useful is to run focus groups with users, another is designing a ‘tracker’ that follows a user through their session.

Here are some other points that you may find interesting:
-Users WILL scroll (contrary to the idea of ‘below the fold’) if they believe they will find the information they need.
-The best sites are content rich first – flashiness and design are of secondary importance to the user.
-A short link that doesn’t explain why the user is to click or where the user is going is not useful and turns users away from the site.
-Underneath a title (banner) is a good spot for a “descriptor” – a phrase that describes exactly what the site is about. When I got Jemimah’s email about the OIT slogan contest I couldn’t help but think the slogan may be a great descriptor for the site.
-Users never talk about design unless it is not intuitive.
-White space on a site can actually be a good thing, as too much info/color/design can be distracting.
-Favikon is the name for the picture/logo that shows up to the left of the url in the location bar. What could we use to make our favikon more memorable? Maybe something more than the iPerson?
-The social design of a site draws in users as users trust their fellow browsers more than web designers or sellers. (An example of this is Amazon.com who averages 16 features on a page that are about social content such as reviews, ratings, and what other viewers actually bought.)
-Respect flows both ways – if you give respect you will often get it. Okay, that has little to do with designing a website, but I thought it a very interesting point by one of the presenters.

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